CIAO! - Calkins Integrated Advertising Options
Marketing
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Creative Concepts
       

The World's Leading Cruise Lines

(Part of the Carnival Corporation)

   

Task:  The World's Leading Cruise Lines (WLCL) needed a huge face lift, as well as a new way for consumers and trade to understand the concept of WLCL. Further, the site needed to be cutting edge and give a reason for users to keep coming back. We helped produce the entire site by finding the right creative agency to fill these big shoes and lead the project through implementation.

Result: Built from the ground up, this site is filled with Flash, which is not over-bearing. The Cruise Concierge is a brilliant interactive tool which allows the user to pick and choose his or her cruising style and then see the best cruise lines based on the choices. This is just one of many features that make this site a fun and entertaining way to choose a cruise vacation.

Web Design & Programming: Garrigan Lyman Group & Rampage Interactive

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